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Wednesday, 27 January 2010

Brainstorm of Ideas for the Title

For the film title we wanted a simple, but effective word that people can pronounce. We particularly liked the titles "Memento", "Vertigo" and "Se7en". This was when we decided that we wanted our title just to be one word(not include the word "the") and related to family or relationship.

After much consideration we got down to three titles:

"Retribution"
"Sibling"
"The Reprisal"

We decided to gain feedback from our target audience, which our class was a part of. We did a quick test using a focus group of only a few people on our table, this can be seen in the poll in the top right hand corner.

The general favourite was the title "Sibling" as it fits in well with the plot and it is a simple word that is still effective.

To test this feedback we carried out a survey of around 30 people, they were given a tally chart where they could choose which one they liked best. We used people from our media class and another media class to gain this feedback as they would be the majority of our target audience.

We plotted our results in Microsoft Exel and converted them in to a pie chart that could easily be interpreted:The green portion represents the title "Sibling", the red "The Reprisal" and the blue "Retribution".
As you can see Sibling was the most favored choice and so we decided to stick with this title. After analysing the options we also decided to have the title in capitals such as: "SIBLING" this gives it more of a dramatic effect.

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